Micromeritics SediGraph IV​​​​​​​
The Micromeritics SediGraph IV​​​​​​​ is a redesign of the original SediGraph III Plus x-ray particle analyzer. With a human-centered design approach, we evolved Micromeritics’ product to accurately represent their position as an industry leader.
Team member: Ben Hammer
My role: research, concept and form development, CAD, rendering

The Problem: 
Superior engineering. Mismatched design.
Micromeritics' visual brand language and user experience fail to represent their position as an industry leader in scientific instruments.
Micromeritic’s visual brand language is inconsistent, uninformative, and lacks hierarchy.​​​​​​​
The blue line is the only memorable visual detail and brand identifier.
Development

We built a 1:1 scale foam core model to validate our concept and its manufacturability in sheet metal.
Final Design
Drawer System
The drawer system keeps components tucked away neatly when not in use, and easily accessible when needed.
The redesigned face of the SediGraph IV offers a professional, contemporary aesthetic while also communicating the internal layout via an asymmetrical composition.
Evolving the Signature Blue Line
The blue parting line is the key identifier in the new Micromeritics visual language, designed to grab attention and communicate a brand of precision and purpose.
The parallel front face of the machine provides a more natural line of sight for the technician.